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Beer Optics products do not contain alcohol. Always drink responsibly. Do not drink and drive.

DirdyBird Active Peak sunglasses are built to handle the most extreme conditions.

DirdyBird Chiller sunglasses are your go-to casual eyewear.

NEW!! DirdyBird Active & Lifestyle Sunglasses

DIRDYBIRD ACTIVE

DIRDYBIRD SPECIALIZES IN CRAFTING ACTIVE AND CASUAL WEAR SUNGLASSES. OUR PEAK MODEL PRIORITIZES EXTREME COMFORT, DESIGNED TO TACKLE ANY CONDITION. EXPLORE OUR CHILLER COLLECTION, BLENDING STYLE WITH HIGH QUALITY MATERIALS TO SUIT YOUR DESIRED LOOK!

LUCID GOGGLE
FORM FITS FUNCTION

LUCID GOGGLE IS A REVOLUTIONARY STEP IN PROTECTIVE PERFORMANCE EYEWEAR WITH ITS EXCLUSIVE
INDUSTRY LEADING DESIGN AND FEATURES.

LUCID XDO LENS

The XDO lens is injection molded from the highest quality impact-resistant polycarbonate material for zero visual distortion.

The LUCID WAVELATCH is an innovative lens locking system that keeps the XDO injected lens secure and sealed tight. It allows the rider to quickly swap out their lens to another tinted lens or Zip-Off system with just the slide of their thumb. Easy and quick!

Rider Support Program

EKS Brand is now accepting rider resumes for the 2024 racing season. The EKS Brand sponsorship program is open to riders of all disciplines including, Motocross, Supercross, Off-Road, Flat Track, Hill Climb, Supermoto, Speedway, Endurocross, Trials, ATV, Mountain bike, BMX, Snowsports, and all action sport athletes.

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