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Privacy policy

 

Privacy Policy

Last Updated: October 3, 2025

This Privacy Policy describes how EKS Brand (“we,” “us,” “our”) collects, uses, and shares your personal information when you visit, use, or make a purchase from eksbrand.com (the “Site”). It also explains your rights under California law and how you can exercise them.


1. Personal Information We Collect

When you interact with the Site, we collect the following categories of personal information as defined under California law:

  • Identifiers: name, billing/shipping address, email address, phone number, IP address, unique identifiers, and account login details (if applicable).

  • Commercial Information: products purchased, order history, transaction details, payment method (credit card, PayPal, or other).

  • Internet or Electronic Activity: browsing history, search terms, pages viewed, time zone, device type, browser information, cookies, web beacons, log files, pixels.

  • Geolocation Data: derived from your IP address.

  • Payment & Financial Information (Sensitive Personal Information): payment card details or PayPal account information collected at checkout.

  • Inferences: preferences, interests, and purchasing tendencies derived from analytics.

We collect this information:

  • Directly from you (e.g., when you place an order, create an account, or contact us).

  • Automatically when you browse our Site (through cookies, log files, analytics tools).

  • From third parties, such as advertising networks or social media platforms.


2. How We Use Your Personal Information

We use personal information for the following purposes:

  • To process and fulfill your orders, including payment processing, shipping, and order confirmations.

  • To communicate with you regarding your purchases, account, or inquiries.

  • To detect and prevent fraud, security incidents, or illegal activity.

  • To provide personalized experiences, marketing, and product recommendations.

  • To measure and analyze performance of our Site and advertising campaigns.

  • To comply with legal obligations.


3. Sharing Your Personal Information

We disclose personal information for business and operational purposes, including to:

  • Service Providers: payment processors, shipping providers, IT and analytics vendors (e.g., Shopify, Google Analytics).

  • Advertising and Marketing Partners: such as Google Ads, Meta/Facebook, and other networks, for interest-based advertising.

  • Legal Compliance: when required by law, subpoena, or governmental request.

Sale or Sharing of Personal Information

We do not sell personal information for monetary value. However, we may “share” personal information for targeted advertising and analytics purposes, as defined by the CPRA. This includes disclosures to advertising networks and analytics providers.

You may opt out of such sharing at any time (see Section 7 below).


4. Cookies and Tracking

We use cookies, web beacons, log files, and similar technologies to:

  • Operate and improve the Site.

  • Enable order processing and account functionality.

  • Measure traffic and performance (Google Analytics).

  • Deliver interest-based advertising.

You may disable cookies in your browser settings, but some parts of the Site may not function properly. To opt out of targeted ads, visit:


5. Your Privacy Rights

Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights:

  • Right to Know: request disclosure of the categories and specific pieces of personal information we collect, use, disclose, and share.

  • Right to Delete: request deletion of personal information we collect from you, subject to exceptions.

  • Right to Correct: request correction of inaccurate personal information.

  • Right to Opt-Out of Sale or Sharing: opt out of the sale or sharing of personal information for targeted advertising.

  • Right to Limit Use of Sensitive Personal Information: restrict how we use your sensitive personal information.

  • Right to Non-Discrimination: you will not be penalized for exercising your privacy rights.

To exercise your rights, you may contact us:

  • By email: info@eksbrand.com

  • By mail: EKS Brand, 5330 Derry Ave, Unit S, Agoura Hills, CA 91301

  • Or submit a request via our [Do Not Sell or Share My Personal Information] link in the footer.

We also honor Global Privacy Control (GPC) browser signals as opt-out requests.


6. Shine the Light Disclosure (California Civil Code § 1798.83)

California residents may request information about whether we share personal information with third parties for their direct marketing purposes. To make such a request, please email info@eksbrand.com.


7. Do Not Sell or Share My Personal Information

You can opt out of the “sale” or “sharing” of personal information by clicking the “Do Not Sell or Share My Personal Information” link in our website footer or by contacting us directly.


8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

For example, we keep order information for at least seven years for tax and accounting purposes, unless you request deletion sooner (subject to legal exceptions).


9. Children’s Privacy

The Site is not directed to children under 13 years old, and we do not knowingly collect personal information from children under 13. If we become aware that a child has provided us with personal information, we will delete it.


10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. The updated version will be posted on this page with a revised “Last Updated” date.


11. Contact Us

For questions, complaints, or to exercise your privacy rights, please contact us at:
Email: info@eksbrand.com
Mail: EKS Brand, 5330 Derry Ave, Unit S, Agoura Hills, CA 91301, United States

 

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